Together with Polo and Louis, Hein Gericke is one of the three major Central European retailers for motorcycle clothing and motorcycle accessories. The most important distribution channel is classic branch stores. Here, Hein Gericke uses a dual strategy: some branches are run by the company, while the majority are free agents.
“After the relaunch of our web shop the online business has grown enormously. However, most customers appreciate the expert advice available in the shops. Clothing is purchased here locally”, explains Oliver Ben Sliman, IT Manager at Hein Gericke Deutschland GmbH.